In 1997, a brilliant employee decided we needed to do something extra for our extra special water - so why not give it a name? After some creative copywriting, and trademarking, the term Louisville pure tap® was born. Why aren't you celebrating the 20th anniversary of the milestone, as is typical, you may ask? The answer is simple - our water is so good it deserves a special celebration, and we're anything but typical. Since Louisville likes to celebrate its liquids, we thought the 21st anniversary of the naming of our water was appropriate. After all, it's more fun to drink when you're 21. No fake ID is required for our beverage!