Bardstown is not located in Louisville Water Company’s service area, but bourbon fans who visited the city’s Kentucky Bourbon Festival this year still got a taste of Louisville Pure Tap™.
Louisville Water employees filled coolers with the company’s tap water and took it to Bardstown so festival-goers could sip the award-winning water.
And sip they did!
“We were quite popular,” said Vince Guenthner, Louisville Water Consultant, who pointed out that Pure Tap helped attendees space out their alcoholic beverages.
Louisville Water provided Pure Tap at the Opening Night event on Thursday in addition to the VIP Penthouse and VIP Deck throughout the festival weekend.
Louisville Water was also a sponsor of the event, which celebrated the festival’s 30th anniversary. About 7,000 bourbon fans attended, and more than 35 distilleries offered tastings and cocktails.
More than a dozen of these distilleries are located in Louisville Water’s service area, and they rely on the company’s scientists for their close monitoring of iron and other elements that can cause bitterness. Because water plays such a critical role in the distilling process, Louisville Water often points out that it’s “bourbon’s best friend,” and it’s probably the only utility in the world with a special bourbon section on its website.