Love, Pride, and Louisville Pure Tap®

Pride FestivalAs we wrap up Pride Month, Louisville Water was proud to help celebrate in our community and in our company.

Louisville Water served up lots of ice cold Pure Tap® on a sizzling day at the annual Kentuckiana Pride Festival on June 17. Thousands of people crowded the Big Four Lawn at Waterfront Park to celebrate love in all forms.

“It was a hot, sunny day and the Pure Tap tent was critical to keeping Pride Fest attendees hydrated. The festival organizers estimate over 30,000 people came out to celebrate and support the LGBTQIA+ community. That’s a lot of thirsty people!” said Pure Tap Public Relations Specialist Kayla Hanak. “It was a long day, but such a fun crowd and wonderful event to support. Our staff and volunteers worked incredibly hard to keep cold water flowing all day long.”

Benita Long was among the volunteers. It was her first time at the festival. Long is a Customer Care Supervisor and a member of Louisville Water’s Culture of Ownership, Respect, and Engagement (CORE) Council.

Pride Festival

“I’m so glad I volunteered to be a part of the festivities. As a CORE member and as a group, we felt it necessary to be there to support ALL our customers. We promote diversity, inclusion, respect, and belonging. This was the perfect opportunity to put those words to action,” Long said. “And we were there with the best water in America. Everyone was so thankful!”

Even Tapper joined the fun with plenty of hugs, high-fives, and photo ops to go around. That included a picture with Mayor Craig Greenberg and his wife, Rachel, who stopped by to fill up their cups with Pure Tap.

Pride banner

Hanak said, We were certainly honored to be a part of our community’s celebration of all things Pride!”

A Pride celebration banner currently hangs in Louisville Water’s lobby. Earlier this year, the CORE Council created an initiative to recognize different areas of diversity for each month at all Louisville Water locations. It’s one of the ways we want to make every employee feel included and respected.