Hydration High Notes at Music Festivals

Music fans didn’t just line up to see their favorite bands at Bourbon & Beyond, they also lined up to refill their bottles with Louisville Pure Tap®. Hydration stations hit some high notes for the record crowd that attended this year’s festival which brought the heat in the final days of summer!

Guests had their pick of “water bars” set up around Highland Festival Grounds across from the fairgrounds. There was certainly a steady flow of people taking advantage of the free Pure Tap. Hydration was key to staying safe in the heat and humidity. It was refreshing to hear several performers reinforce that message.

Singer Teddy Swims encouraged the crowd to be smart and drink water. He stopped to sip some on stage as did many others like Sting and Dave Matthews. Country star Zach Bryan even paused mid-song to check on fans who appeared distressed and asked for a thumbs up before he resumed the show. He urged everyone to drink plenty of water.

Louisville Water’s partnership with Danny Wimmer Productions allows fans to bring one empty, reusable bottle into the music festivals to fill up at Pure Tap stations.

The partnership began when the company brought Louder than Life to Louisville in 2014, originally held at Champions Park across from Louisville Water Tower. It has since grown with Louisville Water sponsoring the “free water bars” which connect to water mains that circle the property.

Celebrating 10 years, Louder Than Life returns September 26-29. While we may get a break from the heat this week, we encourage you to enjoy the live concerts with some Pure Tap, especially if alcohol is part of your festivities.

Dubbed the biggest eight days of music in the country, Louisville Mayor Craig Greenberg said an estimated 400,000 people will visit the city for Bourbon & Beyond and Louder Than Life.