Users gain a modernized experience and new website features
Responding to customer requests for an improved digital experience, today Louisville Water unveiled a new LouisvilleWater.com. The revamped website features an overall better user experience and streamlined ways for customers to pay their bills, see where crews are working, find answers to frequently asked questions, and much more.
“Louisville Water has a great reputation for its innovations in water treatment, and we are extremely proud of the service we provide,” said Erika Brown, Louisville Water Communications and Marketing Manager. “The new website lives up to our commitment of providing excellent service for Louisville Water customers. They asked for a more user-friendly experience online and we listened. Our website now better reflects what customers want and need from us.”
LouisvilleWater.com launched in 2002, but this is the first significant update to the website since 2018. Visitors will notice a site that’s easier to navigate and locate information.
New features include:
Several access points to pay your water bill and manage your account; a one-click navigation bar; a “Help Center” that offers answers to non-bill specific frequently asked questions; featured projects, and a modernized mapping interface; information about the quality of Louisville Pure Tap®; interactive details about Louisville Water Tower Park; ways to work with us; and how to engage with community outreach programming.
While Louisville Water is known for its award-winning tap water, we have worked to provide a more modernized digital experience for our customers. In February 2022, Louisville Water launched Pure Connect℠ –a new digital portal where customers can view and pay their bills.
In addition, Pure Connect enables most customers to view their water usage in real-time and sign up for alerts in case of unusual activity, such as a leak. Within six months of going live, more than 100,000 customers registered, far exceeding the 20,000 customers who used the old system.
“Our hope is that the advanced tools offered in the new website will continue to build upon the success of Pure Connect,” Brown said. “We know that people are busy and want their utility websites to operate in a way that is easy to use. From simpler bill pay options to information about your water quality, we continue our digital transformation to meet the needs of our community.”