Music Festivals Fueled on Louisville Pure Tap®

water tent at concertMore than 300,000 music fans packed the fairgrounds at the Kentucky Expo Center to see their favorite artists perform at Bourbon and Beyond, and Louder Than Life.

The back-to-back weekend music festivals were held during mid-September and were produced by Los Angeles-based Danny Wimmer Presents.

With so many people flying and driving into Louisville from around the country, Louisville Water welcomed them with unlimited pours of our national award-winning Louisville Pure Tap®.

water fill station at concertAt both events, fans were encouraged to bring reusable bottles to fill up at Louisville Pure Tap hydration stations.

Louisville Water Public Relations Specialist Kayla Hanak leads the Pure Tap team and coordinated setup with DWP.


Louisville water bottle at concert“Visitors probably don’t come just for the water, but with Louisville Water’s robust presence in this community, they’d be hard pressed not to notice it while they’re here,” Hanak said. “We want folks to enjoy Louisville Pure Tap® when they’re here. It’s all about the little moments that make people pause and think about something they may usually take for granted: clean, tasty drinking water.”

To make sure fans knew about the hydration stations, Louisville Water promoted them on social media.

“This was so nice to have…and (it was) clean, too! Thank you!” Misty Kessler posted on Facebook.

Hearing great feedback from the fans about Louisville Pure Tap is music to our ears!

Pure Tap at concert