Louisville Pure Tap® traded in its signature blue bottle lids for Cardinal red!

Incoming UofL freshmen received an exclusive bottle with information about Pure Tap at their college orientation. Students won’t have any trouble finding places to fill up their bottles because there are 20 bottle fill stations splashed with the Pure Tap message across UofL’s campus. Louisville Water and UofL first teamed up in 2015. However, this is our first year to connect with new students like this.

“Many incoming freshmen are new to Louisville, so we want to include Pure Tap as part of their introduction to our city and all it has to offer!  When you’re here, you’ll always have access to clean, safe, and great-tasting water. UofL has been a terrific partner in helping promote Pure Tap and healthy hydration.  We look forward to continuing to grow this partnership in the future,” said Kayla Hinrichs, Pure Tap Public Relations Specialist.

UofL Dining Services and the Sustainability Department is on a mission to promote Pure Tap and reusable bottles on campus. As you can see, the students are ready to drink like a local and we think that’s a great thing! UofL’s freshmen orientations are scheduled weekly through early July.